Tomorrow is a Different World
Future of Mobile Telecommunication 2010+ (Telenor)
Anticipating the next paradigm in mobile telephony
In a 2004 scenario project, the DTN facilitated a First Glance Scenario Set for Telenor, giving an initial view of the uncertainties associated with the next prototypes in mobile telephony. Featured among key Uncertainties and Driving Forces: Higher data delivery, use of new services, changing industry structures, a maturing market, substitute technologies, and customer demand for increased simplicity. The scenarios anticipated developments in 3rd generation mobile telephones and the underlying business models. The scenarios were presented in a key note address at the 2004 Capital IT in Paris.