A new strategic space for mobile telephony<\/p>\n
Who would have guessed the delay of 3G? Or anticipated the challenge for business models of network operators? A full scenario process for Vodafone in [2005] explored the changing landscape of 3rd generation mobile telephony. It found a new strategic space emerging that questioned official assumptions about the future of mobile commerce. The scenarios successfully anticipated the dot-com crash, the recession that followed, the failure of WAP, the emergence of WiFi, and the dominance of SMS.<\/p>\n
From the Driving Forces and Uncertainties<\/strong><\/p>\n A maturing market: More than 80% of the population in most European countries use mobile phones. The market for mobile voice is maturing, which means much lower prices in the long run.<\/p>\n Substitute technologies and open network competition: Telecommunication companies traditionally competed by efficiently managing restricted space. Open technologies and open access networks fundamentally change the basis of the prevailing business models of network operators.<\/p>\n Ubiquitous WiFi: The cost of WiFi chips have dropped to $5. We can now expect WiFi chips to be inserted in everything. With base stations multiplying, and a provider like Cloud experiencing 5% – 7% usage growth per week, we can anticipate a vast bottom-up network to emerge.<\/p>\n Edge intelligence: Mobile devices are increasingly intelligent. For example, routing is now done by intelligence embedded in the device, challenging a central domain – routing calls – previously associated with network intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":" Future of Mobile Commerce (Vodafone 2005) A new strategic space for mobile telephony Who would have guessed the delay of 3G? Or anticipated the challenge for business models of network operators? A full scenario process for Vodafone in [2005] explored the changing landscape of 3rd generation mobile telephony. It found […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":70,"menu_order":115,"comment_status":"closed","ping_status":"closed","template":"template-c-alt.php","meta":{"footnotes":""},"class_list":["post-841","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/pages\/841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/news.dtn.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=841"}],"version-history":[{"count":7,"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/pages\/841\/revisions"}],"predecessor-version":[{"id":3587,"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/pages\/841\/revisions\/3587"}],"up":[{"embeddable":true,"href":"https:\/\/news.dtn.net\/index.php?rest_route=\/wp\/v2\/pages\/70"}],"wp:attachment":[{"href":"https:\/\/news.dtn.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}